Jake Katz is VP, Audience Insights & Strategy for Sean "Diddy" Combs' REVOLT Media & TV. He helped launch the network in 2013 and since oversees its Consumer Research and Strategy, helping to inform the company's digital product development, social media, as well as its linear and online content creative guardrails. Jake began his career as Manager of Insights Innovation at MTV - working on the team that famously pivoted the network out of its Gen X roots via the Millennial Edge strategy. Following MTV, Jake was Director of Trends for NBCUniversal, where he co-authored "The Curve Report" and worked inside their branded content agency. Before joining REVOLT TV Jake ran a youth marketing consultancy called Ypulse, building insights-based strategies for Audi, Anheuser Busch, NFL, Macy's, Teach for America, and more.